The Heart
Purple Beach
Where energy meets experience — the place everyone comes to.
The Concept
Purple Beach is the heart of ART BEACH. At its center, a giant circular bar wraps the main pool, and above it — suspended on a single column — a lotus-shaped DJ booth conducts the entire room. This is the social magnet: live music, world-class DJs, dancers and performers under petals of light, fireworks at midnight, and a 360° pool around which thousands of stories are made every season. VIP rings rise above the action with elevated tables and bottle service, while the main pool stays open to everyone who comes to dance, drink and connect. Big. Bold. Iconic. The place where every night becomes a memory.
Inside
- Giant circular bar — the social hub
- Elevated lotus DJ booth — epic entertainment
- Main pool — big, bold, iconic
- VIP tables — elevated experience
- Live entertainment — shows & performers
- Social experience — connect & celebrate